How to Choose a Domain Name (10 Rules That Actually Matter)

How to Choose a Domain Name (10 Rules That Actually Matter)

Introduction

Your domain name is your blog’s online identity. Choosing the right one can impact branding, SEO, and user trust. In 2025, with millions of domains already registered, you need a smart approach. Here are 10 rules to follow when picking your domain name.

1. Keep It Short

Short domain names are easier to remember and type. Aim for 6–14 characters if possible.

2. Easy to Spell and Pronounce

Avoid complicated words, unusual spellings, or hyphens. If people can’t pronounce it, they might not remember it.

3. Use Keywords Wisely

If possible, include a keyword related to your niche — but make sure it still sounds natural and brandable.

4. Avoid Numbers and Hyphens

Numbers can confuse (“5” or “five”?) and hyphens make it harder to share verbally.

5. Choose the Right Extension

.com is still the most trusted extension in 2025, but .net, .org, or niche TLDs (.blog, .tech) can work if .com is taken.

6. Make It Brandable

Think long-term. Your domain should be unique and stand out from competitors. Avoid generic names like “besttechblog.com”.

7. Check Trademarks

Search online to make sure your chosen domain doesn’t infringe on any trademarks to avoid legal trouble.

8. Future-Proof It

Choose a name that can grow with your blog. Avoid locking yourself into a narrow topic unless that’s your long-term plan.

9. Check Availability on Social Media

Make sure your domain name is also available as a username on major social media platforms for consistent branding.

10. Act Fast

Good domain names get taken quickly. Once you find the right one, register it immediately.

Conclusion

Choosing the perfect domain name takes time, but it’s worth the effort. Follow these 10 rules and you’ll have a name that’s memorable, SEO-friendly, and ready to grow with your blog.